When your customer is searching for you on Google, there are various ways they may find you:
- Search Ads
- Google Shopping
- Organic Search Results (multiple avenues)
- Google Business Profile
- Map Listing
Are you making it easy for your customers to find you?
SEO is a great way to drive website traffic, but it takes time. While you are waiting to see those results, what else can you do to drive sales now?
Enter Google Ads.
What Are Google Ads?
Google Ads are broken into a handful of different types. Each type can play a role in your customer’s journey. But depending on your goals, every type may not be best for your strategy.
Current Google Ad Types:
- Search Ads
- Performance Max
- Demand Gen
Each ad type has pros and cons based on the needs of your business. While Google has simplified the setup process recently with the introduction of Smart Ads, there are many nuances that can make or break your campaigns.
How Much Budget Is Needed?
This highly depends on your target market, location targeting, and keywords. Some keywords in highly competitive niches can cost hundreds of dollars per click.
For most ecommerce businesses, especially those who are B2C, you will find much more reasonable costs.
While you can technically run Google Ads for $5/day, you will need a larger budget to see success.
Google wants to show the most relevant, high-quality ads that will satisfy the intent of the one who is searching.
Many factors can influence what you ultimately pay for a click or visit to your site. This can include landing page and ad copy relevance, location, time of day, what Google knows about that searcher, other competitors in the auction, etc.
The simplest way to estimate a starting budget is by conducting a little research. Let’s look at an example:
- Your business needs 30 sales/leads a month from your ads
- The CVR (conversion rate) on your site is 4% (# of sales/site visits)
- The average CPC (cost per click) for your keywords is $2.00
If it takes 25 visits to get one sale (based on a 4% CVR). To get 30 sales per month, you will need 750 visits (25 visits per sale x 30 sales). Each visit equals one click on your ads, so your monthly investment will need to be $1,500 (750 visits x $2 CPC) in a 30-day month.
We will happily provide an estimate for you based on an initial set of keywords.
Why Should You Choose Us To Manage Your Google Ads?
We have managed online advertising budgets of more than $40 million. But many of our clients are spending in the 4-figure range per month.
We have continually impressed our clients by increasing conversions and lowering their acquisition costs. It’s the perfect sweet spot! One of our clients enjoyed a 31% decrease in cost per acquisition while increasing conversions by 18%.
As with all of our tactics, we approach advertising with a test-and-learn mentality. Optimizing your ads and the site experience for those who visit your site from Google ads is an ongoing task.
After an initial learning period, we evaluate your advertising budget and results as if your business is ours. If we wouldn’t spend our own money on it, we won’t spend yours either.
You will be kept updated on the results of our efforts with reporting that details how your investment is performing and how we are continuing to optimize your account.
Ready To Get Started?
All in all, Google Ads are a great way to get in front of your target audience when they are searching for your products or services.
Don’t miss out on this highly engaged segment. Contact us today to discuss getting started!
Let’s Schedule Your Free Consultation
Our free consultation is a no-pressure call where we can get to know each other, and you can ask anything you’d like to know about the business and how we help our clients.