Social Media Advertising

Did you know there are 266 million Facebook users in the United States? And 67% of those users log in at least once daily?

Meanwhile, you can find 165 million U.S. adults browsing posts, stories, and reels on Instagram.

An impressive 50% of users visit the brand’s website or app after seeing its products or services on the platform.

With all of these platforms becoming “pay to play,” social media advertising is a great way to get in front of your target audience.

Facebook & Instagram (Meta) Ads

Have you ever run ads on social media and felt you were only throwing money down the drain?

Some agencies like to tout building brand awareness because you get lots of impressions without conversions.

That’s B.S.

At Cloverstone, we are after conversions; however you may define them.

Unless your site has an incredibly long lead time from browsing to purchasing, we’re not impressed with millions of impressions that otherwise don’t do anything.

We. Want. Results.

And for our clients, we deliver.

Take a look at the results from this business (don’t worry, we’ve hidden any identifiable information).

This shows side-by-side results of when we managed ads vs. one of their other agency partners. This is for the same amount of time with the same goal.

You will notice the impressions are very similar, but the cost per result is not even close.

Who would you rather have managing your ads?

Meta (Facebook & Instagram) Ads

There are many types of ads to run on Facebook and Instagram:

• Carousels
• Image
• Video
• Catalog posts
• Instant experience

The list goes on, especially when you look at the ad types in beta testing and consider the different goals your ads may have.

Test & Learn

We approach all parts of digital as test & learn. Then, we let the data lead us to success!

This is particularly true with social advertising. What works for one brand may not work for another.

If you have a t-shirt brand, will your ads work better if you show a person wearing the product or a flat lay?

Should it have a background and other props or be shown on a white background?

Will a group of people wearing your product be better than one person?

These are all questions to be answered through testing on the platform.

So many brands believe they know best and launch with one particular image or video style.

Then they can’t figure out why they’re not getting conversions.

This is why we test, test, test.

Wouldn’t you rather put a small budget behind each format and determine the winner before pouring money into the platform?

And that’s just the image.

We also must consider the ad copy, emojis, the landing page experience, and more.

Don’t waste your precious marketing budget without a concrete plan of what and how to test.

We can save you headaches and money through our system of testing and iterating to get the best possible return on your ad spend.

Ready to get started? Contact us.